Find the marketsthat find you back.
EllieReid is a market-intelligence terminal for home-service operators. Six authoritative data sources, a four-pillar scoring system, and a narrative brief on every ZIP in America.
Most service businesses expand on instinct. The ones that compound — expand on evidence. EllieReid turns forty thousand public datasets into one answerable question: which ZIP wants you next?
Not a dashboard.
A narrated brief. With sources. Page numbers, not heatmaps.
Not a scraper.
Official data: Census, BLS, FEMA, CBP, Trends, Places. Cited, not inferred.
Not a black box.
Every pillar score is a formula. You can read it. You can change the weights.
Every number has
a paper trail.
We don't invent signal. We aggregate official datasets and cite them in every report. If we can't trace it, we don't ship it.
Four pillars.
One verdict.
Each market gets a deterministic score on four axes. Weight them yourself, save the profile, and run every ZIP in America against your model.
See the formulas→Competition Saturation
How crowded is the market?
Establishment counts per capita, weighted by service density. Lower score means room to dominate.
Marketing Disruptability
How weak are incumbents online?
Review counts, ratings, photos, reply cadence, SEO gaps. Sleepy competitors score higher.
Market Demand
Is there a pull from households?
Owner-occupancy, home-age, search trends, BLS employment growth, seasonal demand.
Economic Feasibility
Will pricing hold?
Median income, home values, wage environment, FEMA risk discount. Pricing power in one index.
From brief to dossier in
under a minute.
Our four-stage pipeline replaces an analyst week. Type a sentence. Read a report.
We hear what you mean.
NLP extracts service type, geography, and scope from natural-language briefs. No form-filling.
We find the markets.
Radius or nation-wide. Candidate ZIPs surface and rank on the opportunity vector.
We drill the top cut.
Competitors, BLS, Census, FEMA, CBP, trends — pulled in parallel and pillar-scored.
We write the brief.
A narrative assessment with the numbers behind it. Not a dashboard. A report.
"It's the first time I've seen a market-research tool that talks the way an operator actually thinks — in ZIP codes and gut calls, backed by the receipts."
Stop guessing
which ZIP wants you next.
Three free analyses. 50,000 tokens on arrival. Upgrade only when the dossiers start paying for themselves.
30-DAY GUARANTEE · CANCEL ANY TIME