Priced for theoperator, not the ad-budget.
No seat licenses. No setup fees. Tokens meter the work, so you pay for studies, not software.
Field Notebook
For operators kicking the tires.
- ✓50K AI tokens / month
- ✓Full 4-pillar scoring
- ✓Market Advisor (standard models)
- ✓Radius search · unlimited
- —CSV / XLSX export
- —PDF dossiers
The Operator
For the one-to-seven-market team.
- ✓500K AI tokens / month
- ✓Advanced AI analysis (GPT-5.4 Pro)
- ✓CSV · XLSX · PDF export
- ✓Saved markets + notes
- ✓Custom pillar weights
- ✓Email support
The Desk
For serious multi-state expansion.
- ✓1.5M AI tokens / month
- ✓Everything in Starter
- ✓Priority email support
- ✓Early access to new data sources
- ✓API preview (coming)
Expansion Dossier
One-time, all-in analyst engagement. A fixed pool of tokens for a single expansion sprint.
- 011M AI tokens · no expiry within 60 days
- 02Advanced AI analysis
- 03Full export suite
- 04Good for a 25-ZIP expansion study
The specification sheet.
Questions that actually come up.
Tokens are how the underlying models meter work. A single-ZIP analysis is roughly 2–3K tokens; an advisor message ~1–2K. Free plans get enough for exploration; paid plans run dozens-to-hundreds of studies per cycle.
Yes. Upgrades take effect immediately; downgrades apply at the end of your billing cycle; cancellations stop renewal without penalty.
You'll be notified. You can top up (9/50K, 19/150K, 49/500K — never expires), wait for the reset, or upgrade. The Advisor will gracefully degrade to lighter models instead of failing.
Every paid plan is prefaced with a 14-day trial, no card required. If you don't upgrade, you drift onto the Free Notebook plan automatically.
Stripe — Visa, MC, Amex, Discover, and ACH for annual. Receipts arrive via Resend.
30-day, no-questions money-back on subscriptions. Expansion Dossier is non-refundable once tokens have been consumed (pro-rated otherwise).
Still on the fence?
Bring a ZIP. We'll run it.
Book a walkthrough with a human. We'll run a market on your list and show you the dossier in fifteen minutes.