Terms of Service

Last updated: February 16, 2026

1. Acceptance of Terms

By accessing or using the EllieReid platform ("Service"), you agree to be bound by these Terms of Service ("Terms"). If you do not agree to these Terms, you may not use the Service. These Terms apply to all visitors, users, and others who access or use the Service.

2. Description of Service

EllieReid provides a market analysis and opportunity assessment platform designed for home service businesses. The Service includes market scoring, competitive analysis, demographic data, and related analytical tools. The data and insights provided are for informational purposes and should not be construed as financial, legal, or business advice.

3. Account Registration

To use certain features of the Service, you must create an account. You agree to:

  • Provide accurate, current, and complete information during registration
  • Maintain and promptly update your account information
  • Maintain the security of your password and accept all risks of unauthorized access
  • Notify us immediately if you discover or suspect any security breaches related to your account

4. Subscriptions and Billing

Some features of the Service require a paid subscription. By subscribing to a paid plan, you agree to the following:

  • You authorize us to charge the payment method on file for all applicable fees
  • Subscriptions automatically renew at the end of each billing cycle unless cancelled
  • You may cancel your subscription at any time through your account settings
  • Refunds are handled in accordance with our refund policy
  • We reserve the right to change pricing with 30 days' notice to existing subscribers

5. Acceptable Use

You agree not to:

  • Use the Service for any unlawful purpose or in violation of any applicable laws
  • Attempt to gain unauthorized access to any part of the Service
  • Interfere with or disrupt the Service or its infrastructure
  • Scrape, crawl, or use automated means to extract data from the Service without permission
  • Resell, redistribute, or sublicense the Service or its data without our written consent
  • Reverse engineer, decompile, or disassemble any part of the Service

6. Intellectual Property

The Service, including its original content, features, functionality, and underlying technology, is owned by EllieReid and is protected by copyright, trademark, and other intellectual property laws. Our trademarks and trade dress may not be used in connection with any product or service without our prior written consent.

7. Data and Analytics Disclaimer

The market data, scores, analyses, and recommendations provided through the Service are derived from publicly available data sources and proprietary algorithms. While we strive for accuracy, we do not guarantee that the data is error-free, complete, or current. You acknowledge that:

  • Market conditions change rapidly and data may not reflect real-time conditions
  • Scores and rankings are based on our proprietary methodology and involve subjective factors
  • The Service should be used as one input among many in your business decision-making process
  • We are not responsible for business decisions made based on data provided through the Service

8. Limitation of Liability

To the maximum extent permitted by law, EllieReid shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including without limitation, loss of profits, data, use, goodwill, or other intangible losses, resulting from your access to or use of the Service. In no event shall our total liability exceed the amount you have paid us in the twelve (12) months preceding the claim.

9. Indemnification

You agree to defend, indemnify, and hold harmless EllieReid and its officers, directors, employees, and agents from any claims, liabilities, damages, losses, and expenses arising from your use of the Service or violation of these Terms.

10. Termination

We may terminate or suspend your account and access to the Service immediately, without prior notice, for conduct that we determine violates these Terms or is harmful to other users, us, or third parties. Upon termination, your right to use the Service will immediately cease.

11. Changes to Terms

We reserve the right to modify or replace these Terms at any time. If a revision is material, we will provide at least 30 days' notice prior to any new terms taking effect. What constitutes a material change will be determined at our sole discretion. Your continued use of the Service after changes constitutes acceptance of the revised Terms.

12. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the United States, without regard to its conflict of law provisions. Any disputes arising under these Terms shall be resolved in the courts of competent jurisdiction.

13. Contact Us

If you have any questions about these Terms, please contact us at our contact page.