Privacy Policy

At EllieReid, we take your privacy seriously. This Privacy Policy describes how we collect, use, and protect your personal information when you use our market analysis platform ("Service").

1. Information We Collect

Information You Provide

• Account information: name, email address, and password when you create an account
• Business information: service type, target markets, and business preferences you configure
• Payment information: billing details processed securely through our third-party payment provider
• Communications: information you provide when contacting us for support

Information Collected Automatically

• Usage data: pages visited, features used, searches performed, and interaction patterns
• Device information: browser type, operating system, and device identifiers
• Log data: IP address, access times, and referring URLs
• Cookies and similar technologies: as described in our Cookie section below

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve the Service
• Process transactions and send related information
• Send you technical notices, updates, and support messages
• Respond to your comments, questions, and customer service requests
• Monitor and analyze usage trends to improve user experience
• Detect, investigate, and prevent fraudulent or unauthorized activity
• Personalize the Service based on your preferences and usage patterns

3. Data Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

• Service providers: with trusted third parties who assist us in operating the Service (e.g., payment processing, hosting, analytics)
• Legal requirements: when required by law, regulation, or legal process
• Protection of rights: to protect the rights, property, or safety of EllieReid, our users, or the public
• Business transfers: in connection with a merger, acquisition, or sale of assets, with notice to affected users

4. Data Security

We implement industry-standard security measures to protect your personal information, including encryption in transit and at rest, secure authentication, and regular security assessments. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Service. If you close your account, we will delete or anonymize your personal data within 90 days, except where retention is required by law or for legitimate business purposes (e.g., fraud prevention, dispute resolution).

6. Cookies and Tracking

We use cookies and similar tracking technologies to:

• Essential cookies: required for the Service to function (authentication, security)
• Analytics cookies: help us understand how users interact with the Service
• Preference cookies: remember your settings and preferences

You can control cookies through your browser settings. Disabling certain cookies may limit your ability to use some features of the Service.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: request a copy of the personal data we hold about you
• Correction: request correction of inaccurate or incomplete data
• Deletion: request deletion of your personal data
• Portability: request a machine-readable copy of your data
• Opt-out: opt out of marketing communications at any time
• Restriction: request that we limit the processing of your data

To exercise any of these rights, please contact us through our contact page.

8. Third-Party Services

The Service may contain links to third-party websites or integrate with third-party services. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party services you interact with.

9. Children's Privacy

The Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child under 18, we will take steps to delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at our contact page.